Story of Jimmy Johns: A Small Scale Business Owner’s Journey to Becoming a Billionaire

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You may have heard of Jimmy Johns the owner of the sandwich chain but do you know his complete story? All of this started all the way back in 1982. Young and naïve, trying to find something to be passionate about in life, he graduated from high school in 1982. He was the second last in his high school class during graduation so his chances of getting a good college education were pretty bleak.

Jimmy’s father believed that in order to achieve a disciplined lifestyle serving in the army is the key which is why Jimmy John Liautaud then enlisted and was stationed in Korean. His family was very inclined towards serving in the military and both his brothers also served. However, he did love street food, especially the Chicago-style hot dogs.

After graduating from high school, he started scouring for the perfect hot dog stands and each stand he visited he found something lacking. He researched quite a lot and then came up with a menu. In order to save cash he decided to go for used equipment to open his own venture.  He loaned money from his father, around $25K.

He started out by making his own bread, he visited public libraries to find the perfect recipe. Kept on tweaking them until he had perfected it. With a twenty five thousand dollar budget, he had limited options but eventually his business started expanding to the point that he had started franchising all over the country and that’s how he became a billionaire. Although the whole process wasn’t as smooth, there were quite a few hiccups along the way but he finally managed to come out stronger and more resilient. Despite a few major losses, he stayed persistent and never lost his vision which is what made him successful.